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Purpose - Climate change has aroused widespread concern around the world, which is one of the most complex challenges encountered by human beings. The underlying cause of climate change is the increase of carbon emissions. To reduce carbon emissions, the analysis of the factors affecting this type of emission is of practical significance.

Design/methodology/approach - This paper identified five factors affecting carbon emissions using the logarithmic mean Divisia index (LMDI) decomposition model (e.g. per capita carbon emissions, industrial structure, energy intensity, energy structure and per capita GDP). Besides, based on the projection pursuit method, this paper obtained the optimal projection directions of five influencing factors in 30 provinces (except for Tibet). Based on the data from 2000 to 2014, the authors predicted the optimal projection directions in the next six years under the Markov transfer matrix.

Findings - The results indicated that per capita GDP was the critical factor for reducing carbon emissions. The industrial structure and population intensified carbon emissions. The energy structure had seldom impacted on carbon emissions. The energy intensity obviously inhibited carbon emissions. The best optimal projection direction of each index in the next six years remained stable. Finally, this paper proposed the policy implications.

Originality/value - This paper provides an insight into the current state and the future changes in carbon emissions.