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Purpose The purpose of this paper is to propose a low carbon culture (LCC) adoption model for gaining the right carbon capabilities by integrating the dimensions of flexibility or control and external or internal of competing values framework (CVF) with that of level of carbon emission (LCE). Design/methodology/approach This study reviewed literature related to low carbon supply chain, CVF and carbon capabilities to synthesize currently available frameworks for assessing culture and carbon-related insights. Based on these insights, this study proposes the carbon culture adoption model and presents some research propositions. Findings This study has extended categorization of culture suggested in CVF from four categories to eight distinct categories by adding "LCE" as a third dimension. The new categories of carbon culture are: "Red," "Antagonist," "Obligatory," "Early Adopter," "Follower," "Transitive," "Pragmatist" and "Green." This categorization of organizations would help in selecting appropriate low carbon practices (LCPs). Research limitations/implications This study presents purely conceptual framework with some research propositions which needs to be empirically tested. Practical implications Organizations can formulate right policies for low carbon capabilities based on the LCC of their supply chain. Originality/value With increasing awareness about environment across stakeholders, organizations around the world are under pressure to reduce their carbon footprints. The extent of reduction in carbon footprints depends on the right capabilities across the supply chain which in turn depends on selection of the right combination of LCPs based on the supply chain culture.