This paper investigates the intentions of tourists to purchase climate insurance as part of their holiday packages. A research model, based on Bagozzi's reformulation of attitude theory designed to examine the relationships between climate expectation-disconfirmation and the behavioral intentions of tourists in purchasing tourism climate insurance, with destination loyalty as an outcome. The model hypothesizes and tests whether expectation-disconfirmation can be resolved by insuring the product-climate. A structural equation modeling is utilized. The results reveal that the expectation-disconfirmation of tourists in relation to climate is positively associated with their intentions to purchase insurance and negatively affects loyalty.
1.Univ Sheffield, Management Sch, Sheffield, S Yorkshire, England 2.Eastern Mediterranean Univ, Fac Tourism, Famagusta, Turkey 3.Vilnius Gediminas Tech Univ, Management, Vilnius, Lithuania 4.Sheffield Hallam Univ, Sheffield Business Sch, Sheffield, S Yorkshire, England 5.Oxford Brookes Univ, Business Sch, Oxford, England
Recommended Citation:
Olya, Hossein G. T.,Alipour, Habib,Peyravi, Bahman,et al. Tourism climate insurance: implications and prospects[J]. ASIA PACIFIC JOURNAL OF TOURISM RESEARCH,2019-01-01,24(4):269-280