Environmental Sciences & Ecology
; Business & Economics
英文摘要:
CEO activism refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company's core business, which distinguishes it from nonmarket strategy and traditional corporate social responsibility. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and consumer attitudes about the CEO's company.
1.Duke Univ, Fuqua Sch Business, Durham, NC 27706 USA 2.Duke Univ, Sanford Sch Publ Policy, Durham, NC USA 3.Natl Bur Econ Res, Cambridge, MA 02138 USA 4.Harvard Sch Business, Business Adm, Boston, MA 02163 USA
Recommended Citation:
Chatterji, Aaron K.,Toffel, Michael W.. Assessing the Impact of CEO Activism[J]. ORGANIZATION & ENVIRONMENT,2019-01-01,32(2):159-185