globalchange  > 过去全球变化的重建
DOI: 10.1177/1075547019848766
WOS记录号: WOS:000469389200004
论文题名:
Breaking Negative Stereotypes of Climate Activists: A Conjoint Experiment
作者: Stenhouse, Neil; Heinrich, Richard
通讯作者: Stenhouse, Neil
刊名: SCIENCE COMMUNICATION
ISSN: 1075-5470
EISSN: 1552-8545
出版年: 2019
卷: 41, 期:3, 页码:339-368
语种: 英语
英文关键词: stereotypes ; activism ; civic engagement ; climate change ; conjoint experiment
WOS关键词: SCIENCE ; MARCH
WOS学科分类: Communication
WOS研究方向: Communication
英文摘要:

We tested 44 variations in profiles of climate change activists to see what affected willingness to associate with them. The largest effects were from activists' perspectives on climate change, how often they pressure others, gun control views, and party affiliation. If implemented as a traditional factorial experiment, this experiment would require 648,000 conditions and an infeasibly large sample. We obtained our results much more efficiently via an experimental design rare in communication research. Conjoint experiments will be useful to science communication researchers who wish to simultaneously test many factors of complex stimuli, such as individuals, organizations, technologies, or policies.


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资源类型: 期刊论文
标识符: http://119.78.100.158/handle/2HF3EXSE/139630
Appears in Collections:过去全球变化的重建

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作者单位: Univ Wisconsin, Dept Life Sci Commun, Madison, WI 53706 USA

Recommended Citation:
Stenhouse, Neil,Heinrich, Richard. Breaking Negative Stereotypes of Climate Activists: A Conjoint Experiment[J]. SCIENCE COMMUNICATION,2019-01-01,41(3):339-368
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