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Rural household energy consumption is an important component of national energy consumption. This paper explores the rural household energy consumption status and influencing factors on different sources of rural household energy consumption in western China. Using data from a survey of 240 households conducted in 2017, this study finds that rural households' energy consumption structure in the study area is a combination of traditional biomass energy and commercial energy sources. Fuelwood is the most commonly used fuel in the study area, while modern energy sources only occupy a low proportion. Rural household energy consumption is influenced by various factors. Individual perceptions of climate change, social trust and networks, and households' socio-economic and demographic factors (gender, age, education, income per capita, household size, household location, and number of household appliances) are identified as having significant effects on rural households' consumption of biomass and commercial energies. The research results provide implications for policy makers to formulate related rural energy policies to improve the rural energy consumption structure and future energy policy design in China and other developing countries.