adoption
; article
; field experiment
; friend
; highest income group
; human
; motivation
; sunlight
; transcription initiation
; income
; motivation
; social marketing
; solar energy
; Humans
; Income
; Motivation
; Social Marketing
; Solar Energy
Bollinger, B., Stern School of Business, New York University, New York, NY 10012, United States; Gillingham, K.T., School of the Environment, Yale University, New Haven, CT 06511, United States, National Bureau of Economic Research, Cambridge, MA 02138, United States; Ovaere, M., School of the Environment, Yale University, New Haven, CT 06511, United States, Department of Economics, Ghent University, Ghent, 9000, Belgium
Recommended Citation:
Bollinger B.,Gillingham K.T.,Ovaere M.. Field experimental evidence shows that self-interest attracts more sunlight[J]. Proceedings of the National Academy of Sciences of the United States of America,2020-01-01,117(34)