globalchange  > 气候变化与战略
DOI: 10.1016/j.enpol.2019.111131
论文题名:
Pro-environmental incentives and loss aversion: A field experiment on electricity saving behavior
作者: Ghesla C.; Grieder M.; Schmitz J.; Stadelmann M.
刊名: Energy Policy
ISSN: 03014215
出版年: 2020
卷: 137
语种: 英语
中文关键词: Ecological incentives ; Energy conservation ; Loss aversion ; Loss framing ; Pro-environmental behavior ; Randomized field experiments
英文关键词: Control groups ; Ecological incentives ; Electricity saving ; Electricity-consumption ; Field experiment ; Loss aversion ; Potential loss ; Pro-environmental behaviors ; Energy conservation ; electricity supply ; energy conservation ; environmental economics ; experimental study ; household energy ; incentive
英文摘要: This paper reports evidence from a field experiment investigating households’ electricity saving behavior. We motivated households’ efforts to save electricity via pro-environmental incentives that did not affect people's monetary utility but targeted their environmental preferences. The results show that such pro-environmental incentives can be effective, especially when framed as potential losses to the environment. Our loss-framed pro-environmental incentive led households to save 5% on their monthly electricity consumption compared to a control group. © 2019 Elsevier Ltd
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资源类型: 期刊论文
标识符: http://119.78.100.158/handle/2HF3EXSE/167182
Appears in Collections:气候变化与战略

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作者单位: Pöyry Management Consulting GmbH, Kranichberggasse 2, Vienna, 1120, Austria; Swiss Federal Institute of Technology (ETH) Zurich, Department of Humanities, Social and Political Sciences, Chair of Economics, Clausiusstrasse 37, Zurich, 8092, Switzerland; Zurich University of Applied Sciences (ZHAW), School of Management and Law, Center for Energy and the Environment, Bahnhofplatz 12, Winterthur, 8400, Switzerland; Institute for Management Research, Department of Economics, Radboud University Nijmegen, Heyendaalseweg 141, Nijmegen, 6525AJ, Netherlands; Credit Suisse, Uetlibergstr. 231, Zurich, 8045, Switzerland

Recommended Citation:
Ghesla C.,Grieder M.,Schmitz J.,et al. Pro-environmental incentives and loss aversion: A field experiment on electricity saving behavior[J]. Energy Policy,2020-01-01,137
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