DOI: 10.1016/j.enpol.2020.111474
论文题名: Green innovations: The organizational setup of pilot projects and its influence on consumer perceptions
作者: Grimm V. ; Kretschmer S. ; Mehl S.
刊名: Energy Policy
ISSN: 03014215
出版年: 2020
卷: 142 语种: 英语
中文关键词: Adoption decision
; Innovation diffusion
; Organizational setup
; Pilot projects
; Triple helix
英文关键词: Commerce
; Surveys
; Consumer perception
; Demonstration project
; Economic benefits
; Energy transitions
; Environmental friendliness
; Experimental evidence
; Technology adoption
; Transfer technologies
; Cost reduction
; consumption behavior
; innovation
; perception
; technology adoption
英文摘要: Pilot-, test- and demonstration-projects (PTDs) are a prominent policy tool to promote the adoption of smart, green technologies. However, as technology adoption is heavily dependent on the individual attributes and beliefs of potential adopters, it is important to understand the influence of a PTD's organizational setup on technology perception. By varying the information about a PTD's organizational setup in a survey experiment among a selected sample of potential PTD-participants, we gather first experimental evidence for the effect of different setups on the perception of green technologies. We show that the organizational setup has a significant impact on a product's perceived contribution to the energy transition, its establishment in the market, cost-reduction potential, innovativeness and environmental friendliness. In particular, full organizational cooperation between government, university and industry consistently improves perceptions compared to a partial setup. Regarding the willingness to participate in a PTD, we find that communication and support are the most imperative aspects and even more important than economic benefits. Our findings provide policy-makers with a more ample foundation on how PTDs should be designed to successfully transfer technologies to the market. © 2020 Elsevier Ltd Citation statistics:
资源类型: 期刊论文
标识符: http://119.78.100.158/handle/2HF3EXSE/167201
Appears in Collections: 气候变化与战略
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作者单位: Chair of Economic Theory, Friedrich-Alexander Universität Erlangen-Nürnberg (FAU), Lange Gasse 20, Nürnberg, 90403, Germany; Energie Campus Nürnberg, Fürther Str. 250, Nürnberg, 90429, Germany
Recommended Citation:
Grimm V.,Kretschmer S.,Mehl S.. Green innovations: The organizational setup of pilot projects and its influence on consumer perceptions[J]. Energy Policy,2020-01-01,142