DOI: 10.1016/j.enpol.2020.111370
论文题名: Observing energy rating stars through the Australian Consumer Law lens: How volume home builders’ advertising can fail consumers
作者: Warren-Myers G. ; Bartak E. ; Cradduck L.
刊名: Energy Policy
ISSN: 03014215
出版年: 2020
卷: 139 语种: 英语
中文关键词: Australian Consumer Law (ACL)
; Energy efficiency
; Energy ratings
; NatHERS
; Volume home builders
英文关键词: Consumer protection
; Marketing
; Public policy
; Stars
; Websites
; Assessment measures
; Australian Consumer Law (ACL)
; Energy rating
; Home builder
; NatHERS
; Performance requirements
; Performance standards
; Policy implications
; Energy efficiency
; advertising
; consumption behavior
; energy efficiency
; energy market
; energy policy
; energy use
; household energy
; Australia
英文摘要: Australia builds approximately 200,000 new homes per annum, which must meet minimum energy efficiency performance requirements. One common assessment measure is the Nationwide House Energy Rating Scheme (NatHERS), in which homes are typically required to meet a 6 Star minimum. However, current advertising practices of some volume home builders are unclear as to what consumers will receive in terms of energy efficiency in their new home. This research examined the advertising practices of Australia's largest volume home builders via their organisation websites, to determine whether the advertising material and other information on their websites could breach section 18(1) of the Australian Consumer Law. The research uncovered instances of potential breaches through the use of misleading logos and language. Such representations generally implied a high performance standard is being achieved, or exceptional products are on offer – rather than simply achieving the regulatory minimum applicable to all new homes. The results indicate two primary policy implications: firstly, instead of being better informed, consumers are likely to be misled or deceived; and secondly, the use and effectiveness of the NatHERS logo is lessened through such conduct. This article provides recommendations to the Australian consumer regulator, the NatHERS administrator, and volume home builders. © 2020 Elsevier Ltd Citation statistics:
资源类型: 期刊论文
标识符: http://119.78.100.158/handle/2HF3EXSE/167579
Appears in Collections: 气候变化与战略
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作者单位: Faculty of Architecture, Building and Planning, The University of Melbourne, Blg 133 Masson Road, Parkville, Victoria, 3010, Australia; Faculty of Law, Queensland University of Technology, Level 4, C Block Gardens Point 2 George St, Brisbane, QLD 4000, Australia
Recommended Citation:
Warren-Myers G.,Bartak E.,Cradduck L.. Observing energy rating stars through the Australian Consumer Law lens: How volume home builders’ advertising can fail consumers[J]. Energy Policy,2020-01-01,139