DOI: 10.1016/j.enpol.2020.111891
论文题名: Two energy suppliers are better than one: Survey experiments on consumer engagement with local energy in GB
作者: Watson N.E. ; Huebner G.M. ; Fell M.J. ; Shipworth D.
刊名: Energy Policy
ISSN: 03014215
出版年: 2020
卷: 147 语种: 英语
中文关键词: Behavioural economics
; Cognitive biases
; Future energy markets
; Local energy
; Multiple-supplier models
; Survey experiment
英文关键词: Energy policy
; Cognitive bias
; Cognitive efforts
; Energy markets
; Energy suppliers
; Local renewable
; Local suppliers
; Loss aversion
; Robust mechanisms
; Surveys
; alternative energy
; behavioral response
; cognition
; consumption behavior
; economic analysis
; energy market
; experimental study
; future prospect
; numerical model
; survey method
英文摘要: Usually consumers have a single energy supplier. Permitting consumers to take on additional contracts with local suppliers in a multiple-supplier model could support growth of local renewable energy. The aims of this study were to assess the attractiveness of a multiple-supplier model and to understand whether consumers would be more likely to engage with local energy suppliers in a multiple-supplier model or the current single supplier model. An additional aim was to explore the role of default effects and cognitive biases associated with remaining with incumbent suppliers (loss-aversion, cognitive effort and implied endorsement). Two nationally representative survey experiments were conducted in Great Britain (n = 1042, n = 762). Results showed that participants were significantly more likely to engage with local energy suppliers under a multiple-supplier model than the current single supplier model. In one experiment, consumers’ preference for adding a local supplier under a multiple-supplier model was so strong that it overcame default effects. The perception that the supplier has been recommended (i.e. implied endorsement) was the most robust mechanism associated with remaining with default suppliers, suggesting that explicit endorsement of local energy suppliers may encourage uptake. Results suggest multiple-supplier models are likely to be a promising avenue for increased energy market engagement. © 2020 Elsevier Ltd Citation statistics:
资源类型: 期刊论文
标识符: http://119.78.100.158/handle/2HF3EXSE/167580
Appears in Collections: 气候变化与战略
There are no files associated with this item.
作者单位: UCL Energy Institute, University College London, 14 Upper Woburn Pl, BloomsburyLondon WC1H 0NN, United Kingdom
Recommended Citation:
Watson N.E.,Huebner G.M.,Fell M.J.,et al. Two energy suppliers are better than one: Survey experiments on consumer engagement with local energy in GB[J]. Energy Policy,2020-01-01,147