DOI: 10.1016/j.enpol.2021.112469
论文题名: Which consumer attributes will act crucial roles for the fast market adoption of electric vehicles?: Estimation on the asymmetrical & heterogeneous consumer preferences on the EVs
作者: Jang S. ; Choi J.Y.
刊名: Energy Policy
ISSN: 03014215
出版年: 2021
卷: 156 语种: 英语
中文关键词: Conjoint analysis
; Electric vehicles
; Loss aversion
; Mixed logit
; Reference dependent
; Simulation analysis
英文关键词: Climate change
; Commerce
; Competition
; Electric losses
; Fuel economy
; Sales
; Surveys
; Conjoint analysis
; Consumers' preferences
; Loss-aversion
; Market adoption
; Market share
; Mixed logit
; Policy incentives
; Purchase price
; Reference dependent
; Simulation analysis
; Electric vehicles
英文摘要: Electric vehicles are currently gaining more attention in terms of mitigating the causes of climate change. Therefore, automakers as well as many governments have fostered EV adoption by policy incentives and new R&D strategies. However, the EV adoption rate remains low despite those efforts due to their relatively high prices, technical limitations, and low charging infrastructure availability compared to internal combustion engine vehicles. In this study, we analyzed consumer preferences on the attributes of EVs and conventional ICEVs. For the data collection, we conducted 350 face-to-face discrete choice surveys of residents of metropolitan areas in Korea, administered by Gallup Korea utilizing conjoint surveys. We utilized a mixed logit model and estimated the consumer preferences of EV attributes, including incorporating reference points to verify the prospect theory empirically. We also conducted market share simulations by differentiating the attribute levels considering the RP dependence to predict future EV market shares. The model found that fuel economy, purchase price, distance to charging station, driving range, charging time, and autonomous driving were all statistically significant. Additionally, we confirmed that the respondents had an asymmetrical preference for the purchase price in EV adoption by considering their previous vehicle purchase experience as an RP. © 2021 Citation statistics:
资源类型: 期刊论文
标识符: http://119.78.100.158/handle/2HF3EXSE/167845
Appears in Collections: 气候变化与战略
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作者单位: Graduate School of Technology and Innovation Management, Hanyang University, 222 Wangsimni-ro, Seongdong-Gu, Seoul, 131-791, South Korea
Recommended Citation:
Jang S.,Choi J.Y.. Which consumer attributes will act crucial roles for the fast market adoption of electric vehicles?: Estimation on the asymmetrical & heterogeneous consumer preferences on the EVs[J]. Energy Policy,2021-01-01,156