| DOI: | 10.1016/j.enpol.2020.111986
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| 论文题名: | Appliance-based solar certificates: A new way of going green |
| 作者: | Kühne S.J.; Reijnen E.; Ritter R.
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| 刊名: | Energy Policy
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| ISSN: | 03014215
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| 出版年: | 2021
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| 卷: | 148 | | 语种: | 英语
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| 中文关键词: | Consumer behavior
; Nudge
; Renewable energy
; Solar electricity certificate
; WTP
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| 英文关键词: | Energy utilization
; Purchasing
; Sales
; Carbon offsets
; Electric toothbrushes
; Electricity grids
; Online store
; Point of sale
; Solar energy
; alternative energy
; certification
; consumption behavior
; electricity generation
; solar power
; willingness to pay
; Switzerland
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| 英文摘要: | In recent years, an increasing amount of solar energy has been produced around the globe, but too few consumers actually buy it. Three studies now show how this purchase can be promoted with an approach similar to the carbon offset program in aviation. After a fictitious purchase of differently priced appliances (e.g. electric toothbrush or TV set) in an online store, participants could buy a solar certificate for this appliance, whereby its price depended on the appliance's energy consumption as well as the selected term (e.g. 1 or 3 years) of the certificate. By purchasing such a certificate, the amount of solar energy consumed by this appliance for the selected term would be fed into the Swiss electricity grid. Study 1 showed that participants were willing to buy such a certificate, especially certificates with longer terms. That willingness, however, depended on the “solar certificate price/appliance price” ratio. While Study 2 showed that this purchase is influenced by promotions (e.g., a specific reduction in price), Study 3 showed that this purchase did not lead to a less environmentally friendly behavior afterwards. Appliance-based solar certificates easily available at the point of sale can encourage consumers to buy more solar energy. © 2020 The Author(s) |
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| 资源类型: | 期刊论文
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| 标识符: | http://119.78.100.158/handle/2HF3EXSE/167875
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| Appears in Collections: | 气候变化与战略
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作者单位: | ZHAW Zurich University of Applied Sciences, School of Applied Psychology, Steinstrasses 96, Zürich, CH8037, Switzerland
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| Recommended Citation: | |
Kühne S.J.,Reijnen E.,Ritter R.. Appliance-based solar certificates: A new way of going green[J]. Energy Policy,2021-01-01,148
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