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DOI: 10.1371/journal.pone.0114335
论文题名:
The Effect of Framing and Normative Messages in Building Support for Climate Policies
作者: Mark J. Hurlstone; Stephan Lewandowsky; Ben R. Newell; Brittany Sewell
刊名: PLOS ONE
ISSN: 1932-6203
出版年: 2014
发表日期: 2014-12-15
卷: 9, 期:12
语种: 英语
英文关键词: Carbon dioxide ; Climate change ; Australia ; Salaries ; Charts ; Behavior ; Finance ; Public policy
英文摘要: Deep cuts in greenhouse gas emissions are required to mitigate climate change. However, there is low willingness amongst the public to prioritise climate policies for reducing emissions. Here we show that the extent to which Australians are prepared to reduce their country's CO2 emissions is greater when the costs to future national income are framed as a “foregone-gain”—incomes rise in the future but not by as much as in the absence of emission cuts—rather than as a “loss”—incomes decrease relative to the baseline expected future levels (Studies 1 & 2). The provision of a normative message identifying Australia as one of the world's largest CO2 emitters did not increase the amount by which individuals were prepared to reduce emissions (Study 1), whereas a normative message revealing the emission policy preferences of other Australians did (Study 2). The results suggest that framing the costs of reducing emissions as a smaller increase in future income and communicating normative information about others' emission policy preferences are effective methods for leveraging public support for emission cuts.
URL: http://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0114335&type=printable
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资源类型: 期刊论文
标识符: http://119.78.100.158/handle/2HF3EXSE/19354
Appears in Collections:过去全球变化的重建
影响、适应和脆弱性
科学计划与规划
气候变化与战略
全球变化的国际研究计划
气候减缓与适应
气候变化事实与影响

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作者单位: School of Psychology, University of Western Australia, Crawley, Australia;Centre for Environment and Life Sciences, Commonwealth Scientific and Industrial Research Organisation, Floreat, Australia;School of Psychology, University of Western Australia, Crawley, Australia;Department of Experimental Psychology, University of Bristol, Bristol, United Kingdom;School of Psychology, University of New South Wales, Sydney, Australia;School of Psychology, University of Western Australia, Crawley, Australia

Recommended Citation:
Mark J. Hurlstone,Stephan Lewandowsky,Ben R. Newell,et al. The Effect of Framing and Normative Messages in Building Support for Climate Policies[J]. PLOS ONE,2014-01-01,9(12)
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