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DOI: 10.1371/journal.pone.0159279
论文题名:
The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks
作者: Andrew P. Nosal; Elizabeth A. Keenan; Philip A. Hastings; Ayelet Gneezy
刊名: PLOS ONE
ISSN: 1932-6203
出版年: 2016
发表日期: 2016-8-3
卷: 11, 期:8
语种: 英语
英文关键词: Sharks ; Music perception ; Sensory perception ; Fear ; Swimming ; Experimental design ; Jaw ; Marine conservation
英文摘要: Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive, yet exaggerated fear, which is validated and reinforced by disproportionate and sensationalistic news coverage of shark ‘attacks’ and by highlighting shark-on-human violence in popular movies and documentaries. In this study, we investigate another subtler, yet powerful factor that contributes to this fear: the ominous background music that often accompanies shark footage in documentaries. Using three experiments, we show that participants rated sharks more negatively and less positively after viewing a 60-second video clip of swimming sharks set to ominous background music, compared to participants who watched the same video clip set to uplifting background music, or silence. This finding was not an artifact of soundtrack alone because attitudes toward sharks did not differ among participants assigned to audio-only control treatments. This is the first study to demonstrate empirically that the connotative attributes of background music accompanying shark footage affect viewers’ attitudes toward sharks. Given that nature documentaries are often regarded as objective and authoritative sources of information, it is critical that documentary filmmakers and viewers are aware of how the soundtrack can affect the interpretation of the educational content.
URL: http://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0159279&type=printable
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资源类型: 期刊论文
标识符: http://119.78.100.158/handle/2HF3EXSE/23936
Appears in Collections:过去全球变化的重建
影响、适应和脆弱性
科学计划与规划
气候变化与战略
全球变化的国际研究计划
气候减缓与适应
气候变化事实与影响

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作者单位: Center for Marine Biodiversity and Conservation, Scripps Institution of Oceanography, University of California San Diego, La Jolla, CA, United States of America;Center for Marine Biodiversity and Conservation, Scripps Institution of Oceanography, University of California San Diego, La Jolla, CA, United States of America;Harvard Business School, Harvard University, Boston, MA, United States of America;Marine Biology Research Division, Scripps Institution of Oceanography, University of California San Diego, La Jolla, CA, United States of America;Rady School of Management, University of California San Diego, La Jolla, CA, United States of America

Recommended Citation:
Andrew P. Nosal,Elizabeth A. Keenan,Philip A. Hastings,et al. The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks[J]. PLOS ONE,2016-01-01,11(8)
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