globalchange  > 气候变化事实与影响
DOI: doi:10.1038/nclimate2610
论文题名:
Public perceptions of demand-side management and a smarter energy future
作者: Alexa Spence
刊名: Nature Climate Change
ISSN: 1758-927X
EISSN: 1758-7047
出版年: 2015-04-27
卷: Volume:5, 页码:Pages:550;554 (2015)
语种: 英语
英文关键词: Psychology ; Climate-change policy ; Communication
英文摘要:

Demand-side management (DSM) is a key aspect of many future energy system scenarios1, 2. DSM refers to a range of technologies and interventions designed to create greater efficiency and flexibility on the demand-side of the energy system3. Examples include the provision of more information to users to support efficient behaviour and new ‘smart technologies that can be automatically controlled. Key stated outcomes of implementing DSM are benefits for consumers, such as cost savings3, 4 and greater control over energy use. Here, we use results from an online survey to examine public perceptions and acceptability of a range of current DSM possibilities in a representative sample of the British population (N = 2,441). We show that, although cost is likely to be a significant reason for many people to take up DSM measures, those concerned about energy costs are actually less likely to accept DSM. Notably, individuals concerned about climate change are more likely to be accepting. A significant proportion of people, particularly those concerned about affordability, indicated unwillingness or concerns about sharing energy data, a necessity for many forms of DSM. We conclude substantial public engagement and further policy development is required for widespread DSM implementation.

According to industry and government analyses, DSM has the potential to increase energy efficiency and improve network flexibility3, 4, 5. It could provide cost and operating benefits to energy companies, particularly in terms of automated meter readings and reduced customer enquiries, as well as benefits to society, for example through the reduction of carbon emissions3, 5, 6. At present, DSM is primarily discussed in relation to electricity (the focus here) and a key driver for deployment is the facilitation of integration of renewables onto electricity grids as part of efforts to reduce carbon emissions whilst also maintaining the reliability of supply. Increased proportions of renewables would increase reliance on electricity as opposed to gas, affect the intermittency of supply, and generate greater need for flexibility on the demand-side of the energy system6. Given high levels of concern about climate change in the UK (and elsewhere)7, 8, it is perhaps surprising that there is not more of a focus on the environmental rationale for DSM (refs 4, 9). Consideration within the academic literature given to environmental framings indicate that although these are less popular than economic frames, they can actually have a greater impact10, 11, 12. Consumer benefits of DSM that are primarily highlighted centre around the empowerment that increased control of electricity and information will provide, and particularly the potential for cost savings4, 6; this focus is perhaps partly due to the technological focus and prominent role of industry within debates. At present, it is unclear whether characteristics highlighted as benefits to consumers are perceived as such, and what the implications are for acceptance of DSM operations conjectured3.

A key technological intervention central for many DSM scenarios is the smart meter; these are energy meters (most commonly electricity) that in addition to measuring energy use also transmit information, thus facilitating a range of other technologies and systems3, 9. Rollouts of electricity smart meters have progressed in many places around the world with mixed responses, including opposition due to concerns over inaccuracies in data (for example, Texas, US) and privacy (for example, The Netherlands)13, 14. In the UK, rollouts are just starting and recent research indicates that most people are undecided in their support of smart meter installation15.

Beyond smart meters, research on public perceptions of DSM is limited, most being small-scale (given much of the technology is at present not widely available) and prone to recruitment bias given that those who take part in such trials are often particularly interested in technologies and/or the field of energy16. Evidence available indicates acceptance of DSM varies greatly depending on device and operation. Smart operation of white goods (for example, a delayed start to dishwasher use) is generally accepted and acceptance is higher if current living standards are perceived to increase11 but is significantly lower for operation of in-home technologies such as fridge-freezers and heating, where there are concerns around comfort and health standards11, 17. Privacy surrounding energy data has been much discussed within policy and academic discourse18, 19, 20; however, research is limited and mixed on whether public(s) are similarly concerned11, 17. There remains an urgent need to build an understanding of current public perceptions of DSM to inform the design and creation of DSM at a technical level so that such technologies are developed in the most useful and publicly desirable manner21.

Findings presented here arise from a survey of public perceptions of transformations to the UK energy system7. This online—UK representative—survey included questions examining perceptions relating to household energy use, acceptability of a range of DSM scenarios, and concerns about wider energy policy issues; see Methods section for further details and Table 1 for specific question wordings and scale reliabilities.

Table 1: Survey questions included in analysis.

The authors developed the survey instrument in conjunction with the social research company, Ipsos MORI. A full report of the survey data is available7. Ipsos MORI collected data using an online questionnaire between 2 and 12 August 2012. A nationally representative sample of Great Britain (that is England, Scotland and Wales) aged 18 years and older was recruited using quota sampling (N = 2,441). Quotas for sampling were set according to socio-demographic variables, including gender, geographic region, age and employment status using data from the Labour Force Survey 2006 (the most recent data available which provides all of these variables). Participants were recruited topic blind (so that they were not aware that the survey focused on energy issues to help minimize response bias), using an email invitation directed at panellists within the Ipsos MORI Access Panel. The email contained information about the length of survey and incentive points awarded for participation. The survey took a median length of 48 min for respondents to complete.

The Ipsos MORI Access Panel consists of a pre-recruited group of individuals or households who have agreed to take part in online market and social research surveys. Panellists are rewarded with points for every survey they complete and these can be redeemed for a variety of vouchers. Quotas were monitored on a daily basis and reminder emails were sent to panellists who had not completed the survey. The drop-out rate (22%) was in line with other surveys of this kind and evenly distributed across all sections of the survey. Data obtained were broadly representative of characteristics sampled and then weighted to be representative of these same characteristics for further analysis. Data were also collected on educational attainment and social grade. Social grade is a variable calculated based on occupation of the main earner in the household (previous occupation for those retired or unemployed) and classified according to ISCO (International Standard Classification of Occupations). Note that on average the sample had a slightly higher educational attainment than national data obtained from the 2011 UK census. We acknowledge that whilst participants were incentivized to participate, it is possible that those who continued to complete the whole survey may have a particular interest in energy issues and this is a possible bias in our sample; this is a common problem with national surveys focused on a particular topic.

Questions were carefully designed with input from a wider team of multidisciplinary academics, an expert advisory panel, and careful consultation of the existing literature using informed choice design principles29. Given evidence that awareness of smart meters and DSM is low in the UK (ref. 15), we provided participants with a short description of smart meters before asking questions regarding perceptions of electricity data. This stated that: ‘As well as using less energy, we could become more flexible about when and how we use energy, for example in the home. Being more flexible in our energy use helps us reduce the likelihood of periods of extreme demand (when everyone uses a lot of energy at the same time this puts a strain on the overall electricity grid). One way to be more flexible in our electricity use is through a new technology called smart meters. These new meters will be able to provide you with more detailed information about your energy use. Some of the information that will be available through a smart meter is listed on the next page.

In addition, preceding questions about DSM, participants were given some further information about the future of the energy system and why DSM might be needed. There were told that: ‘In the future, society might have to manage energy usage in other ways to prevent ‘peaks in energy demand (for example when everyone makes a cup of tea in an advert break during a popular TV show).

  1. DECC The UK Low Carbon Transition Plan: National Strategy for Climate and Energy (UK Government, 2009).
  2. National Grid UK Future Energy Scenarios: UK Gas and Electricity Transmission (UK Government, 2013).
  3. DEFRA The Potential for Behavioural and Demand-Side Management Measures to Save Electricity, Gas and Carbon in the Domestic Sector, and Resulting Supply-Side Implications—A Report by Enviros Consulting Limited: November 2008 (UK Government, 2008).
  4. Giordano, V. et al. Smart Grid Projects in Europe: Lessons Learned and Current Developments (EU, 2013).
  5. Makovich, L. J. The smart grid separating perception from reality. Issues Sci. Technol. 27, 6170 (2011).
  6. DECC GB-Wide Smart Meter Roll Out for the Domestic Sector (UK Government, 2010).
  7. Demski, C., Spence, A. & Pidgeon, N. Transforming the UK Energy System: Public Values, Attitudes and Acceptability—Summary Findings of a Survey Conducted August 2012 (UKERC, 2013).
  8. Eurobarometer Climate Change: Special Eurobarometer 409 (European Commission, 2014).
  9. DECC Smart Metering Implementation Programme: Publication of the Industrys Draft Technical Specifications (UK Government, 2011).
  10. Hargreaves, T., Nye, M. & Burgess, J. Making energy visible: A qualitative field study of how householders interact with feedback from smart energy monitors. Energy Policy 38, 61116119 (2010).
  11. Mert, W., Suscheck-Berger, J. & Tritthart, W. Consumer Acceptance of Smart Appliances: D 5.5 of WP 5 Report from SMART-A project (2008); http://www.smart-a.org/WP5_5_Consumer_acceptance_18_12_08.pdf
  12. Asensio, O. I. & Delmas, M. A. Nonprice incentives and energy conservation. Proc. Natl Acad. Sci. USA 112, 510515 (2015).
  13. Mah, D. N., Vleuten, J. M.V. D., Hills, P. & Tao, J. Consumer perceptions of smart grid development: Results of a Hong Kong survey and policy implications. Energy Policy 49, 204216 (2012).
  14. Modernizing Ontarios Electricity System: Next Steps, Second Report of the Ontario Smart Grid Forum (OSGF, 2011); http://www.ieso.ca/imoweb/pubs/smart_grid/Smart_Grid_Forum-Report-May_2011.pdf
  15. DECC Quantitative Research Into Public Awareness, Attitudes, and Experience of Smart Meters: Wave 4 of 4 (UK Government, 2014).
  16. Goulden, M., Bedwell, B., Rennick-Egglestone, S., Rodden, T. & Spence, A. Smart grids, smart users? The role of the user in demand side management. Energy Res. Soc. Sci. 2, 2119 (2014).
  17. Butler, C., Parkhill, K. A. & Pidgeon, N. Deliberating energy transitions in the UK—Transforming the UK Energy System: Public Values, Attitudes and Acceptability (UKERC, 2013).
  18. Cavoukian, A., Polonetsky, J. & Wolf, C. SmartPrivacy for the Smart Grid: Embedding privacy into the design of electricity conservation. Identity Inf. Soc. 3, 275294 (2010). URL:
http://www.nature.com/nclimate/journal/v5/n6/full/nclimate2610.html
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资源类型: 期刊论文
标识符: http://119.78.100.158/handle/2HF3EXSE/4755
Appears in Collections:气候变化事实与影响
科学计划与规划
气候变化与战略

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Alexa Spence. Public perceptions of demand-side management and a smarter energy future[J]. Nature Climate Change,2015-04-27,Volume:5:Pages:550;554 (2015).
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