This paper argues for a disaggregation of pro-environmental behavior into habitual and occasional behavior. The former captures routine everyday activities such as regularly buying organic food or habitually conserving water. The latter describes occasion
Mary Jo Lavelle,Henrike Rau,Frances Fahy. Different shades of green? Unpacking habitual and occasional pro-environmental behavior[J]. Global Environmental Change-Human and Policy Dimensions,2015-01-01,Volume 35(November 2015):Pages 368-378.