DOI: 10.1007/s10584-014-1190-4
Scopus记录号: 2-s2.0-84919684781
论文题名: How to communicate the scientific consensus on climate change: plain facts, pie charts or metaphors?
作者: van der Linden S.L. ; Leiserowitz A.A. ; Feinberg G.D. ; Maibach E.W.
刊名: Climatic Change
ISSN: 0165-0009
EISSN: 1573-1480
出版年: 2014
卷: 126, 期: 2018-01-02 起始页码: 255
结束页码: 262
语种: 英语
Scopus关键词: On-line experiments
; Pie chart
; Political parties
; Public perception
; Public understanding
; Climate change
英文摘要: Previous research has identified public perceptions of the scientific consensus on climate change as an important gateway belief. Yet, little research to date has examined how to effectively communicate the scientific consensus on climate change. In this study, we conducted an online experiment using a national quota sample to compare three approaches to communicating the scientific consensus, namely: (a) descriptive text, (b) a pie chart and (c) metaphorical representations. Results indicate that while all three approaches can significantly increase public understanding of the degree of scientific consensus, the pie chart and simple text have superior recall and are most effective across political party lines. We conclude that the scientific consensus on climate change is most effectively communicated as a short, simple message that is easy to comprehend and remember. Representing the consensus visually in the form of a pie chart appears to be particularly useful. © 2014, Springer Science+Business Media Dordrecht. Citation statistics:
资源类型: 期刊论文
标识符: http://119.78.100.158/handle/2HF3EXSE/84841
Appears in Collections: 气候减缓与适应 气候变化事实与影响
There are no files associated with this item.
作者单位: Yale Project on Climate Change Communication. School of Forestry and Environmental Studies, Yale University, 195 Prospect Street, New Haven, CT, United States; Center for Climate Change Communication and Department of Communication, George Mason University, 4400 University Dr, New Fairfax, VA, United States
Recommended Citation:
van der Linden S.L.,Leiserowitz A.A.,Feinberg G.D.,et al. How to communicate the scientific consensus on climate change: plain facts, pie charts or metaphors?[J]. Climatic Change,2014-01-01,126(2018-01-02)