DOI: 10.1016/j.marpolbul.2015.07.025
Scopus记录号: 2-s2.0-84944219397
论文题名: Strategic planning to reduce conflicts for offshore wind development in Taiwan: A social marketing perspective
作者: Chen J.-L. ; Liu H.-H. ; Chuang C.-T.
刊名: Marine Pollution Bulletin
ISSN: 0025-326X
EISSN: 1879-3363
出版年: 2015
卷: 99, 期: 2018-01-02 起始页码: 195
结束页码: 206
语种: 英语
英文关键词: Communication
; Offshore wind farm
; Social marketing
; Stakeholders
; Taiwan
Scopus关键词: Commerce
; Communication
; Electric utilities
; Marketing
; Wind power
; Communication strategy
; Local community
; Planning and constructing
; Segmentation techniques
; Social marketings
; Stakeholder participation
; Stakeholders
; Taiwan
; Offshore wind farms
; communication
; conflict management
; infrastructure planning
; local participation
; marketing
; offshore structure
; stakeholder
; wind farm
; adult
; age
; aged
; Article
; conflict management
; consumer attitude
; controlled study
; educational status
; environmental economics
; environmental exploitation
; environmental impact
; environmental management
; environmental planning
; experience
; fisherman
; geographic distribution
; government
; human
; industrial production
; interpersonal communication
; marine environment
; middle aged
; offshore wind development
; seashore
; social marketing
; Taiwan
; wind power
; attitude
; environment
; organization and management
; public opinion
; wind
; Taiwan
; Attitude
; Environment
; Humans
; Planning Techniques
; Public Opinion
; Social Marketing
; Taiwan
; Wind
Scopus学科分类: Agricultural and Biological Sciences: Aquatic Science
; Earth and Planetary Sciences: Oceanography
; Environmental Science: Pollution
英文摘要: This study aims to improve the current inefficiency and ineffectiveness of communications among stakeholders when planning and constructing offshore wind farms (OWFs). An analysis using a social marketing approach with segmentation techniques is used to identify the target market based on stakeholders' perceptions. The empirical results identify three stakeholder segments: (1) impact-attend group; (2) comprehensive group; and (3) benefit-attend group. The results suggest that communication should be implemented to alter stakeholders' attitudes toward the construction of OWFs. Furthermore, based on the results of segmentation, target markets are identified to plan the communication strategies for reducing the conflicts among stakeholders of OWF construction. The results also indicated that in the planning phase of construction for OWFs, effective stakeholder participation and policy communication can enhance the perception of benefits to reduce conflict with local communities and ocean users. © 2015 Elsevier Ltd. Citation statistics:
资源类型: 期刊论文
标识符: http://119.78.100.158/handle/2HF3EXSE/86336
Appears in Collections: 过去全球变化的重建 全球变化的国际研究计划
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作者单位: Marine Fisheries Division, Fisheries Research Institute, Council of Agriculture, Taiwan; Graduate Institute of International Business, National Taipei University, Taiwan; Institute of Marine Affairs and Resources Management, National Taiwan Ocean University, Taiwan
Recommended Citation:
Chen J.-L.,Liu H.-H.,Chuang C.-T.. Strategic planning to reduce conflicts for offshore wind development in Taiwan: A social marketing perspective[J]. Marine Pollution Bulletin,2015-01-01,99(2018-01-02)