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The development of Watershed Management Plans (WMPs) in urban areas aids municipalities in allocating resources, engaging the public and stakeholders, addressing water quality regulations, and mitigating issues related to stormwater runoff and flooding. In this study, 124 urban WMPs across the United States were reviewed to characterize historic approaches and identify emerging trends in watershed planning. Planning methods and tools were qualitatively evaluated, followed by statistical analyses of a subset of 63 WMPs to identify relationships between planning factors. Plans developed by a municipality or consultant were associated with more occurrences of hydrologic modeling and site-specific recommendations, and fewer occurrences of characterizing social watershed factors, than plans authored by agencies, organizations, or universities. WMPs in the past decade exhibited greater frequency in the use of pollutant load models and spatially explicit hydrologic and hydraulic models. Project prioritization was found to increasingly focus on feasibility to implement proposed strategies. More recent plans additionally exhibited greater consideration for water quality, ecological health, and public participation. Innovation in planning methods and consideration of future watershed conditions are primary areas that were found to be deficient in the study WMPs, although analysis methods and tools continue to improve in the wake of advancing technology and data availability.