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DOI:	10.1371/journal.pone.0153448
论文题名:	Trickle-Down Preferences: Preferential Conformity to High Status Peers in Fashion Choices
作者:	Jeff Galak; Kurt Gray; Igor Elbert; Nina Strohminger
刊名:	PLOS ONE
ISSN:	1932-6203
出版年:	2016
发表日期:	2016-5-4
卷:	11, 期:5
语种:	英语
英文关键词:	Census ; Decision making ; Social stratification ; Behavior ; Regional geography ; Anxiety ; Network analysis ; Social networks
英文摘要:	How much do our choices represent stable inner preferences versus social conformity? We examine conformity and consistency in sartorial choices surrounding a common life event of new norm exposure: relocation. A large-scale dataset of individual purchases of women’s shoes (16,236 transactions) across five years and 2,007 women reveals a balance of conformity and consistency, moderated by changes in location socioeconomic status. Women conform to new local norms (i.e., average heel size) when moving to relatively higher status locations, but mostly ignore new local norms when moving to relatively lower status locations. In short, at periods of transition, it is the fashion norms of the rich that trickle down to consumers. These analyses provide the first naturalistic large-scale demonstration of the tension between psychological conformity and consistency, with real decisions in a highly visible context.
URL:	http://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0153448&type=printable
Citation statistics:
资源类型:	期刊论文
标识符:	http://119.78.100.158/handle/2HF3EXSE/23666
Appears in Collections:	过去全球变化的重建影响、适应和脆弱性科学计划与规划气候变化与战略全球变化的国际研究计划气候减缓与适应气候变化事实与影响

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journal.pone.0153448.PDF（704KB）	期刊论文	作者接受稿	开放获取	CC BY-NC-SA	View Download

作者单位:

Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania, United States of America;Department of Psychology and Neuroscience, University of North Carolina, Chapel Hill, North Carolina, United States of America;Independent Researcher, New York, New York, United States of America;School of Management, Yale University, New Haven, Connecticut, United States of America

Recommended Citation:

Jeff Galak,Kurt Gray,Igor Elbert,et al. Trickle-Down Preferences: Preferential Conformity to High Status Peers in Fashion Choices[J]. PLOS ONE,2016-01-01,11(5)

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